#Christmas ad

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#JD Sports
The Drum
7 months ago
Marketing

'The Die Hard of Christmas ads': Uncommon on the JD Sports festive campaign

JD Sports's Christmas ad stands out for its relatability with its use of the retailer's iconic duffel bag.
The creative ad agency Uncommon pitched the idea of using the bag in the campaign, believing it would be more authentic than previous work.
JD Sports prioritized portraying quality moments with family over extravagant scenes in their Christmas campaign. [ more ]
www.fastcompany.com
7 months ago
Marketing

Why the best Christmas ad so far isn't really about Christmas

The JD Sports Christmas ad showcases the creativity of brands during the holiday season and is considered a hit.
The Christmas ad season is like the UK's Super Bowl, with major brands spending big on elaborate productions.
The JD Sports ad, called The Bag for Life, emphasizes the brand's role in British youth culture and everyday life. [ more ]
The Drum
7 months ago
Marketing

'The Die Hard of Christmas ads': Uncommon on the JD Sports festive campaign

JD Sports's Christmas ad stands out for its relatability with its use of the retailer's iconic duffel bag.
The creative ad agency Uncommon pitched the idea of using the bag in the campaign, believing it would be more authentic than previous work.
JD Sports prioritized portraying quality moments with family over extravagant scenes in their Christmas campaign. [ more ]
www.fastcompany.com
7 months ago
Marketing

Why the best Christmas ad so far isn't really about Christmas

The JD Sports Christmas ad showcases the creativity of brands during the holiday season and is considered a hit.
The Christmas ad season is like the UK's Super Bowl, with major brands spending big on elaborate productions.
The JD Sports ad, called The Bag for Life, emphasizes the brand's role in British youth culture and everyday life. [ more ]
moreJD Sports
The Drum
7 months ago
Marketing

Ad of the Day: Poetic postie narrates Royal Mail's busy festive period

Royal Mail has released a poetic ad celebrating the hardworking posties who deliver parcels during the Christmas period.
The ad focuses on the hands that deliver mail and showcases the changing of the seasons and the rhythm of life.
The 30 and 60-second versions of the ad will run on digital, social, and video-on-demand platforms. [ more ]
#John Lewis
Digiday
7 months ago
Online marketing

Here is the anatomy of the 2023 Christmas ad season

John Lewis' festive ad features a venus flytrap named Snapper instead of a traditional Christmas tree
The twist in the ad has left many confused and questioning the effectiveness of John Lewis' Christmas campaigns
The Christmas ad space is now more saturated and diverse than ever before [ more ]
Digiday
7 months ago
Online marketing

Here is the anatomy of the 2023 Christmas ad season

John Lewis' festive ad features a venus flytrap named Snapper instead of a traditional Christmas tree
The twist in the ad has left many confused and questioning the effectiveness of John Lewis' Christmas campaigns
The Christmas ad space is now more saturated and diverse than ever before [ more ]
Digiday
7 months ago
Online marketing

Here is the anatomy of the 2023 Christmas ad season

John Lewis' festive ad features a venus flytrap named Snapper instead of a traditional Christmas tree
The twist in the ad has left many confused and questioning the effectiveness of John Lewis' Christmas campaigns
The Christmas ad space is now more saturated and diverse than ever before [ more ]
Digiday
7 months ago
Online marketing

Here is the anatomy of the 2023 Christmas ad season

John Lewis' festive ad features a venus flytrap named Snapper instead of a traditional Christmas tree
The twist in the ad has left many confused and questioning the effectiveness of John Lewis' Christmas campaigns
The Christmas ad space is now more saturated and diverse than ever before [ more ]
moreJohn Lewis
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